Portfolio Hotel and Resorts:
Brand Positioning
- To provide media launch program for start-up Chicago-based hotel group, with focus on small-to-midsized unique urban hotels and vacation resort/retreats
Hard Rock Hotels:
Investment Media Consultant
- To identify, pitch and place interviews and by-lined features in international media, focused on HRH Managing Partner, Trevor Horwell, and his plans for the aggressive global expansion for HRH, the joint venture between the UK’s Rank Group and Spain’s Sol Melia Hotels & Resorts
RailPartners: Luxury Train in PRC
Business Development and Global Marketing Strategist
- To identify and connect Shanghai-based RailPartners with hospitality operators in the United States; to seek and match RailPartners to global Venture Capital sources such as H&Q.
- To develop and coordinate global launch and media campaigns for the “Dragon Express” – including an illustrated commemorative coffee table book and television documentary
Evergood Innovations: Blanc de Chine ( Skincare System)
Business Development, Channels of Distribution
and
Global Marketing Strategist
- To conceptualize, develop and implement an umbrella business and marketing plan for this up-market H.K.-based skincare company
- To find appropriate venture funding for global growth and expansion plans
- To bring “Classic White” products to the US and European markets
- To develop and coordinate product launches, promotions and sales collateral
BeyerArt: collectible art multiples
Business Development
- To introduce principal Steven Beyer to key executives of the Pritzker Prize for Architecture and the Millennium Park Committee in Chicago
Munson’s Chocolates:
Global Expansion Strategist
• To connect the Connecticut-based, hand-made chocolatiers to Shanghai-based Mr.Han, owner of Han’s Foods, largest distributor of penny candy in the PRC (one ton a day)
City of Beilun, PRC
Hotel Development Consultant
- To identify, match and connect Municipal Developers in Beilun with global hotel operators and asset managers in the United States and/or Europe
City of Xuzhou, PRC
Partnership Strategist
- To identify, pitch and connect parties in China with investors in the United States on an open portfolio of commercial joint venture opportunities (hotels, tourism, museums, cinema, retail, et al)
Military Historical Tours:
Marketing Consultant
- To coordinate the marketing and media efforts of DC-based MHT, creating and developing opportunities to support bespoke marketing programs aimed at American servicemen and women
Philippines Department of Tourism:
Director of Marketing - North America
- To coordinate the marketing and media efforts of the Tourism Attaches in NY, Chicago, LA and SF; creating and developing opportunities to build and strengthen Country image.
Sandals Hotels, Resorts and Spas
Corporate and Property Collateral Project; Sales Collateral and Newsletters
- To review the existing, and explore new visual and copy directions of Sandals' corporate and unit print collateral
- To express the maturing image of Sandal's all-inclusive programs for the Couples and Everyone markets, without alienating its fiercely loyal core market
- To review and update Sales and Incentives collateral, and to write quarterly internal sales newsletter
Community Media (Downtown New York):
Business Marketing Mentor
- As part of its Mentorship Program, the New York City Partnerships (created post-9/11 to revive NY Downtown) matched CT to the Community Media organization, a Tribeca-based group of three weekly papers serving Lower Manhattan
- To develop an umbrella sales kit and marketing collateral system for Downtown Express, The Villager and Gay City News
“Memories of a Philippine Kitchen”
Marketing Consultant
- To consult the owners/chef of Cendrillion, to pitch and produce ”Memories of a Philippine Kitchen,” a coffee table cookbook on Philippine regional cooking, and other spinoffs
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